Effective marketing is essential for a profitable product or payment initiative... All the more so when regulatory and risk considerations can constrain your options.
How do you secure share-of-wallet? Our innovative approaches to marketing and product development drive sales, revenue growth and profitability.
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Sales development, branch channel and cross-sell best practices
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Competitive and market positioning and pricing strategies
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Scorecard response models and marketing program assessments
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Prepaid card issuance, acquisition strategy, load network and processor integration
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New payment product type and channel evaluation
| Marketing Practice Industry Leadership |
- successfully grown the world’s largest financial services brands
- helped design and implement top co-branding programs
- developed standard-setting loyalty programs |
For our experience, see the GVGroup Team
